Facebook Aspect Ratios: Image & Video Sizes for Every Placement

Facebook supports a wider range of aspect ratios than most social platforms. Between Feed posts, Stories, Reels, cover photos, event images, group banners, Marketplace listings, and ads, you're dealing with at least a dozen different dimension requirements - and they're not all the same.

This guide breaks down every Facebook placement with the exact aspect ratios and pixel dimensions you need. Whether you're posting organic content, running ads, or setting up a business page, you'll find the right sizes here.

Quick Reference: Facebook Dimensions

Feed Post Images

Facebook's News Feed is more flexible than Instagram or TikTok when it comes to image aspect ratios. You can post landscape, square, or portrait images and they'll all display reasonably well. But some formats get you more screen real estate than others, and that matters for engagement.

One thing to know about Facebook image compression: Facebook aggressively compresses uploaded photos, sometimes visibly reducing quality. To minimize this, upload images as PNG when they have text or sharp edges, and as JPEG at 95% quality for photos. Keeping your file under 1 MB helps too - Facebook's compression is less aggressive on smaller files because they're already within its target size range.

Feed Videos

Facebook Feed videos play inline as users scroll. Unlike Reels (which are full-screen vertical), Feed videos sit inside the regular post frame, which means they work in multiple orientations.

If you're posting a 16:9 video to the Feed, it will display with letterboxing on mobile (small bars above and below) but look natural on desktop. For maximum mobile impact, shoot in 1:1 or 4:5 so the video fills more of the phone screen as people scroll.

Facebook Stories

Facebook Stories use the 9:16 vertical format at 1080 × 1920 pixels - identical to Instagram Stories. In fact, you can cross-post the same Story to both platforms automatically through Meta's linked accounts feature.

Stories disappear after 24 hours, appear at the top of the News Feed, and play full-screen on mobile. They're tapped through one at a time, which means each frame needs to work as a standalone visual.

Image Stories can display for up to 6 seconds. Video Stories can be up to 60 seconds long before being split into multiple segments. For video, export at 1080 × 1920 in H.264 at 30fps for the cleanest result.

Facebook Reels

Facebook Reels are full-screen 9:16 vertical videos at 1080 × 1920 pixels. They work exactly like Instagram Reels and TikTok - short-form vertical content that plays in a dedicated scrollable feed.

This is where Facebook is putting most of its algorithmic weight right now. Reels get significantly more organic reach than regular Feed posts, making them the best format for growing an audience on Facebook in 2026.

One important detail: when your Reel appears in the regular News Feed (rather than the dedicated Reels tab), Facebook crops it to approximately 4:5. So your 9:16 video loses some of the top and bottom in that context. Keep your most important visuals and any on-screen text in the center 1080 × 1350 zone to be safe across both views.

Cover Photos

Facebook cover photos are one of the most frustrating dimensions to get right because they display differently on desktop versus mobile.

Group cover photos follow different rules: they display at 1640 × 856 pixels (roughly 1.91:1). Event cover photos use 1200 × 628 (exactly 1.91:1). If you're designing a cover photo for a group or event, use those dimensions instead.

Profile Pictures

Facebook profile pictures are 1:1 square images cropped into a circle. They display at 176 × 176 pixels on desktop and 196 × 196 on mobile, but you should upload at least 360 × 360 for sharp results on high-res screens.

Your profile picture shows up everywhere - next to every comment, post, message, and reaction. That means it needs to read well at very small sizes. A close crop of your face (for personal profiles) or a clean logo mark (for business pages) works best.

Avoid putting text in your profile picture. At 40-50px display size (which is how it appears in comments and reactions), text becomes unreadable. Stick with a recognizable face or simple icon.

Facebook Ad Dimensions

Meta's ad system runs across Facebook, Instagram, Messenger, and the Audience Network. Each placement has its own optimal dimensions, but if you're creating assets for multiple placements, the formats below cover the essentials.

Meta's Ads Manager will automatically crop your creative to fit each placement if you don't provide separate assets. The problem with auto-cropping is that it can cut off important elements - especially text overlays or product shots that aren't centered. For important campaigns, create separate assets for Feed (1:1), Stories (9:16), and Right Column (1.91:1).

Facebook Marketplace Images

Marketplace listing thumbnails display as 1:1 squares at 1080 × 1080 pixels. When someone clicks into the listing, they can see the full image, but in search results and the browse grid, everything is cropped to a square.

This means if you upload a landscape photo of something you're selling, the sides will get cut off in the thumbnail. For the best results, shoot your product centered in the frame with some padding around the edges, or crop to 1:1 before uploading.

You can upload up to 10 images per Marketplace listing. The first image becomes the thumbnail in search results, so make it your best shot. Good lighting, a clean background, and the product filling most of the frame will help your listing stand out.

Dealing with Facebook Image Compression

Facebook compresses every image you upload. You can't prevent it, but you can minimize the damage with a few practical steps:

• Upload at the exact recommended dimensions - oversized images get resized AND compressed, so you lose quality twice.
• Use PNG for graphics with text, logos, or sharp edges - JPEG compression smears fine details. PNG preserves them better through Facebook's processing pipeline.
• Use JPEG at 85-95% quality for photographs - photos don't need lossless quality, and a well-compressed JPEG gives Facebook a better starting point.
• Keep files under 1 MB when possible - smaller files experience less aggressive re-compression because they're already near Facebook's target file size.
• Avoid red and orange gradients - Facebook's compression algorithm struggles most with red-heavy images. If your brand uses red tones, upload at higher quality.

Cover photos and profile pictures get compressed less aggressively than Feed images, since Facebook knows those are displayed repeatedly and quality matters more for them.

Facebook vs Other Platforms

If you're posting the same content across multiple platforms, here's how Facebook's dimensions compare:

The good news is that vertical video (Reels and Stories) uses the same 9:16 at 1080 × 1920 across Facebook, Instagram, TikTok, and YouTube Shorts. One vertical video file works everywhere. For Feed images, both Facebook and Instagram prefer 4:5 portrait, so your static image assets are reusable there too. Twitter/X is the outlier - it prefers 16:9 landscape for feed images. LinkedIn sits in between, favoring square images but also supporting landscape for link shares.

Frequently Asked Questions

Related Aspect Ratio Calculators

Use these calculators to find exact pixel dimensions for your Facebook content: